Performance Reporting
The reconciliation view — registration against attendance against revenue, with acquisition cost by channel.
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Funnel
Registration through to attendance.
Registered
2,686
Attended
2,214
Attendance rate
82.4%
Gross revenue
$412,300
Net revenue after refunds
$405,820
Acquisition cost
Spend efficiency by channel.
Total paid spend
$14,570
Paid registrations
640
Cost per paid registration
$22.77
Organic / email registrations
1,412
Return on ad spend
6.8x
Cards on this event from these sources
No cards on the board use these sources yet.